LONDON FASHION WEEK IS CALLING…

We all have a dream, right? Since before I can remember I've had an affinity for style- stolen somewhat from the leading women in my life. When I left high school I dreamt of studying 'fashion journalism.' I settled for journalism as the closest course was a 24-hour plane ride away. I had to pursue the 'fashion' side on my own and so I began scratching away at my dream. Endless hours interning, volunteering and immersing myself in every opportunity. I remember reading an article on IFB that said "do something every day, no matter how small, that contributes to your dream." For me, following this mantra worked. I've had some incredible experiences from being the Resident Blogger at MSFW to attending Mercedes-Benz Fashion Week Australia. Right now it's an interesting time to be entering the fashion industry. Traditional mastheads are dissolving and disappearing altogether (RIP GRAZIA & Madison) and the online arena has become an uncharted territory. Just as Leandra says "Gen-Y have been dubbed the entrepreneurial generation. Most of us couldn't land the jobs we wanted, so we just made our own." 

This brings me to my latest venture and the request for your help… I am a finalist in a competition run by Australian Super dedicated to Kick Starting our careers. 

The prize? A trip to London Fashion Week 2013. 

With your vote I could be on my way… and for you? The chance to score yourself tickets to The Voice Australia finale in Sydney. 

Let's kick this dream out of the park! 

TO VOTE http://www.thevoice.com.au/win/Australian-Super.html#vote/1/190700334

THE (FAME) AGENDA OF THE JUMPSUIT

FAME AGENDA jumpsuit, SPORTSGIRL clutch, JOLIE & DEEN pink cuff, NAILS by I SCREAM NAILS

Fame Agenda have a niche approach to their aesthetic. They design all their own prints- cue the eye covered jumpsuit above. Their mantra is 'no one can be everything to everyone.' It's thought provoking. The more you repeat that line, the more you realise that authenticity really does shine though the clutter and noise, not only on the Internet, but within the highly democratised fashion industry. 

"Edgy without trying too hard, affordable but not cheap, interesting but not ugly, brave not brash." 

Monica Lim,  tax-lawyer-turned-designer, followed her dream to create a unique label that would tell a story and inspire others to dream. It's a mixture of feminine silhouettes, bold hues and quirky prints. The Fame Agenda collection also sits alongside selected pieces from labels such as Karen Walker, C & M Camilla & Marc, Maurie & Eve, Bec & Bridge and Gat Rimon. 


The store itself is enchanting but I'll leave that for you to find out… 
Level 5, 100 Collins Street
Melbourne

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EMERGING DESIGNERS MEET THE GRADUATION

Story by Tang asymmetrical top & Tristan Melle skirt available at The Graduation , Makeup by Jessica Berkley

If you know me well, or have frequented my previous posts you will understand my love for emerging Australian designers. With the support of MBFWA & LMFF these designers are granted a platform to showcase their work. The answer to what comes next has been solved by The Graduation. An e-boutique focused on stocking emerging labels and designers. Featuring distinctive pieces in exclusive quantities to provide online shoppers with a unique online shopping destination. 

Co-Founded by Alyssia Cini and Lisa Hamilton, The Graduation signifies how our love for online shopping and social media can help nurture the designers of tomorrow. Cultivating excitement via their Instagram, Facebook & Twitter platforms it was no surprise that when their launch date rolled around so too did a cult following.

Let's talk about the name… It couldn't be more perfect. Clean and clear-cut like the message their selected designers herald. The Graduation really has the ability to transform the fashion industry's perception of the restricted emerging designer rendering their design opportunities infinite.

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BEHIND THE SCENES MBFWA 2013

A few of the more candid moments from Mercedes-Benz Fashion Week Australia… 

1. Backstage at Ginger & Smart 

2. Inside the Sweaty Betty headquarters treated to coconut water and other goodies!

3. Smoothie break at Pieno cafe in Surry Hills 

4. Street style stalking Candice lake & Zanita 

5. Christine Centenera outside the Ellery show

6. Day two wearing Maurie & Eve 'Vision Dress' 

7. The best dressed couple from Sticks & Stones Agency & Liz McLeish of Street Smith 

8. Phil Oh & Susie from Style Bubble outside the Ellery show 

9. Candid capture by Broadsheet Sydney 

10. With Candice Lake at Carriage Works 

11. Bronte Beach where we spent Saturday relaxing (finally) 

12. Shooting for Basically Boutique in Surry Hills 

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RENEGADE- ELLERY SS14

Fashionably late to the MBFWA program Ellery upheld a mysterious air by showcasing at a secret offsite location. Where you ask? A rustic untouched section of the Hellenic Workers Club on Castlereagh Street. There was a sense of danger amidst the dust and debris and so the locale was a perfect marry with RENEGADE- Kym Ellery’sSS13-14 collection.  

Bandits, renegades and more specifically Vincent Gallo’s character in the film Buffalo ’66 were the muses for Kym’s collection. She juxtaposed the rebels with nuns and missionaries to create a perfect balance of light and dark. The theme of placing abstract concepts together was certainly no mistake. As the fashion elite waited for the spectacle their toes touching the gathered dusk inside the construction zone. 

Darting fiercely to the beat of a primate-chanting soundtrack, Belgian supermodel Hanne Gaby Odiele, opened the show. True to the Ellery aesthetic we were treated to exaggerated shapes and oversized outerwear.  The collection also consisted of feminine pieces, floor length gowns, tailored shorts and super-flared trousers. 

The colours were luxurious and expensive. Black and white leading with splashes of mustard, yellow and silver.  

The RENEGADE theme was seamlessly linked throughout the show. The clothes personified showcasing their own sign of rebelling. Jackets were twisted, wrapped and re-moulded into new shapes elevating the functional garment to a higher purpose.  Kym worked with Romy Frydman to achieve these innovative and interesting silhouettes that screamed for attention even once the model had disappeared behind the curtain.   

Photographs OHJAMIE LOVAGEMAGAZINE 

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