Monday, March 02, 2015

EFFORTLESS living in the heart of the CBD, Ovolo's first international hotel is designed and inspired by the hidden laneways and gems that Melbourne is known for. Last week, I was lucky enough to sip champagne sky-high at the Olovo Laneways Penthouse launch. With pinball machines, boxing bags and rooms rich in artsy character, it's the perfect space for an event or luxurious weekend escape.

To celebrate the new suites, Ovolo Laneways is offering 25% off when you book a stay between March 2015 and July 2015, terms and conditions apply. For more information head to: 

Photographs Mango PR 

Style Preview: Karen Millen AW '15

Wednesday, February 18, 2015

LAST month I ventured to Karen Millen's Melbourne HQ for a peek at their upcoming autumn/ winter 2015 collection. The studio, brimming with mood boards, beautiful campaign images (AW focuses on a series of portraits that capture the personalities of four new models), and of course the standout pieces set to hit stores in the coming months, was certainly a dream work space. 

Speaking directly to my style aesthetic, the new range mixes refined elegance with a nod to winter's rebellious spirit. From crisp narrow cut coats to that leather jacket you've been searching years for, it's safe to say, AW15 will be a stand-out season for Karen Millen. 

Nailing my two favourite trends this coming season- longer hemlines and a pop of cobalt- this long sleeved, high necked maxi will be on high rotation come winter '15. 

Photography Katie Fergus 

How to get a job in the Fashion Industry

Thursday, February 12, 2015

SO you want to be a fashion editor/ the next Rachael Zoe/ or take the reins from Karl Lagerfeld. You've Googled 'how to get a fashion internship/ job' for the umpteenth time only to be left with the success stories that tell you to 'follow your dream and you will get there, darling.' It's all great and well to have a dream, but HOW DO I GET THERE, GOOGLE?

The journey to front-row Nirvana is certainly no easy feat, but with a few secret weapons up your sleeve I promise this process will be a little smoother… 

Get a degree 
While there's really no calculated formula to success in the fashion industry, having a degree will build your network, your practical skills and give you that competitive edge when it comes to candidate crunch time. 

Develop your personal brand 
In the digital age, your personal brand is more important than ever- it's also what will help you get hired. Put your Facebook on private (unless you want your future employer to see those 3am dance floor photos), create a LinkedIn account, and if you want to be noticed for your writing/ designs skills make sure anyone can see your work with a quick online search. Cue: start a blog or create an online portfolio.         

Your Resume 
Max 2 pages. This should reflect your personal brand (you can include blog links and social media handles if they're relevant). The cover letter should be strong and direct, and it should sell yourself in a way that translates to the employers environment. Example: I have my own blog, therefore I would be a useful social media intern. List your positive attributes and what you would bring to the company. Try and be unique, it doesn't have to be overly formal. Add your education, past work experience and 2-3 references. Lastly, SPELLCHECK!

… But I have no work experience
Everyone starts with zero experience- never forget that! I started by working in retail (Sportsgirl) and volunteering backstage at Melbourne Fashion Week. I then landed my first internship at the age of 20. My fashion experience with an Australian retailer, a nicely crafted resume and having a blog also helped kicked off my industry networking/ interning. Don't be afraid to ask your family and their friends- they might have a friend that already works in the industry. And if all else fails, head to Pedestrian TV's job/ internship board!      
Intern. Intern. Work experience. Intern (got it yet?)
In recent years, intern became a dirty word due to young students working ridiculous unpaid hours. The truth is, interning will fast track your career. My internships were only ever maximum two days a week and as I got older, they turned into freelance contributor roles. While I didn't receive a wage, I did gain valuable insight and exposure into the industry I'm working in now.      


Gemma Watts
Fashion Editor/ journalist (Couturing & L'Oreal Australia)  

Best advice given to her: As cliché as it sounds, you can really do anything you set your mind to. My parents were skeptical when I told them I wanted to "make magazines" when I was about 6 years old, but they were encouraging every step of the way and still push me to kick my career goals.

Best advice to pass on: Don't sweat the small stuff. When the going gets tough, take a step back, breathe, and realise your problems are probably not as big as they seem. Sure, it's natural to get down on yourself and have the occasional flat day, but you have to pick yourself up and realise your troubles aren't all that bad in the grand scheme of things.


Bianca O'Neil
Pop culture editor/ journalist 

Best advice given to her: Using big words doesn't make you a better writer. Don't burn your bridges. Be nice to everyone - you never know who they will become.

Her best advice to pass on: All of the above, and be humble. The most frustrating thing for me, working with junior staff, is a lack of respect for the knowledge base of your seniors. Learn everything you can from them, and then tell them thanks every once in a while. Also, if you get a paid, full time job in the media, thank your lucky stars - and don't overestimate the supply of similar paid, full time jobs in the media when you're bored/over it/want to quit because you had one bad weekend. If you're a writer, don't think that every single article has to represent your entire being - that's what your blog is for. Never think you're 'above' anything - a team player and a good leader shows that they're willing to help out and do the dirty work when required. Don't stress the small stuff: We're not saving lives.


Tiffany Newman 
Social Media Strategist/ blogger 

Best advice given to her: There is no predefined path for a creative person, stay true to what you love and be the very best version of yourself.

Her best advice to pass on: Don't ever worry what anybody else is doing. If you have integrity, are hard working, love what you do, unique in what you offer and seek to create positive energy then you will align yourself with creatives who respect and value this.


Photographs via The Coveteur

Teepees & Tealights // Pressed Juices Summer Edition

Wednesday, December 17, 2014

TEEPEES, tealights and a sunset beach yoga session. The ultimate way to welcome S U M M E R. 

Last week, we ventured seaside with the Pressed Juices crew to help unveil their latest summer product: Pressed Pops. Playful, edible and not exactly juice, these healthy icy poles will be calling your name as soon as it begins to heat up this season.  

"A moment of stillness and zen in a beautiful surrounding. Never forget to take a moment for yourself." 

Hail Michael Lo Sordo & The Trench

Thursday, November 20, 2014

ALL hail Michael Lo Sordo. A feminine take on the wardrobe classic, these trenches are everything. The Australian designer who hails from Sydney, Michael Lo Sordo, is known for his fluid tailoring and romantic minimalism. Teaming up with my babes from THE INFLUENCER, Style Snooper Dan & The Graduation we decided to put our own sartorial spin on the washed silk-satin trenches. Why keep it neutral when you can play with pops of colour and sequins?

All images by Style Snooper Dan 

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