DESIGNER FEATURE. JAMIE ASHKAR

WEARING: JAMIE ASKER SHIRT, CAMEO SHORTS, SPORTSGIRL SUNGLASSES

With an emphasis on conceptualism and minimalism, Jamie Ashkar's eponymous label has catapulted to centre stage since it's launch in 2012. As a Project Runway Australia finalist, Jamie was awarded industry exposure that most designers can only dream of during their early days of production. 

JAME ASHKAR was founded on the principle that structure and innovation are essential in design, developing a signature aesthetic that sees the female form as entirely architectural. 

There is a strong semblance between architecture and Jamie's work, a silent nod to his interior design background. His cohesive collections pull towards clever construction, with the use of fluid lines, clean geometry, modernism and daring prints throughout. 

Although only in the embryonic stages of his career, Jamie certainly has the skills and talent to reach international acclaim. Signature pieces are available at The Graduation. 

COUNTDOWN INSPIRATION

Not a bad way to start the day (view from the uni car-park) 

Less than 48 hours and I will be finished my Masters! This calls for a much needed inspiration post to fuel my creativity. Good luck with exams, assignments or just getting through your week. 

See you from the other side… 

Sources: stylesnooperdan, wgsn, chanelbagsandcigarettedrags, sportsgirl

WINTER WAYS. ASOS STATE OF FASHION CAMPAIGN

Dressing for Melbourne weather. Impossible to predict. Highly likely to get it wrong.  The above ensemble speaks true to our four-seasons-in-one-day mantra. I'm over prepared (cue scarf & winter coat), yet unwilling to part with bare legs, just yet. 

My outfit can be spied as apart of the ASOS STATE OF FASHION. This competition isn't just reserved for Bloggers. YOU ALL have the chance to win a $1,000 ASOS voucher. Just go here and upload a photo of your best winter look. 


If you upload your entry on Instagram tag me in @catwalkofwords as I would love to see your best shots too! 

LONDON FASHION WEEK IS CALLING…

We all have a dream, right? Since before I can remember I've had an affinity for style- stolen somewhat from the leading women in my life. When I left high school I dreamt of studying 'fashion journalism.' I settled for journalism as the closest course was a 24-hour plane ride away. I had to pursue the 'fashion' side on my own and so I began scratching away at my dream. Endless hours interning, volunteering and immersing myself in every opportunity. I remember reading an article on IFB that said "do something every day, no matter how small, that contributes to your dream." For me, following this mantra worked. I've had some incredible experiences from being the Resident Blogger at MSFW to attending Mercedes-Benz Fashion Week Australia. Right now it's an interesting time to be entering the fashion industry. Traditional mastheads are dissolving and disappearing altogether (RIP GRAZIA & Madison) and the online arena has become an uncharted territory. Just as Leandra says "Gen-Y have been dubbed the entrepreneurial generation. Most of us couldn't land the jobs we wanted, so we just made our own." 

This brings me to my latest venture and the request for your help… I am a finalist in a competition run by Australian Super dedicated to Kick Starting our careers. 

The prize? A trip to London Fashion Week 2013. 

With your vote I could be on my way… and for you? The chance to score yourself tickets to The Voice Australia finale in Sydney. 

Let's kick this dream out of the park! 

TO VOTE http://www.thevoice.com.au/win/Australian-Super.html#vote/1/190700334

THE (FAME) AGENDA OF THE JUMPSUIT

FAME AGENDA jumpsuit, SPORTSGIRL clutch, JOLIE & DEEN pink cuff, NAILS by I SCREAM NAILS

Fame Agenda have a niche approach to their aesthetic. They design all their own prints- cue the eye covered jumpsuit above. Their mantra is 'no one can be everything to everyone.' It's thought provoking. The more you repeat that line, the more you realise that authenticity really does shine though the clutter and noise, not only on the Internet, but within the highly democratised fashion industry. 

"Edgy without trying too hard, affordable but not cheap, interesting but not ugly, brave not brash." 

Monica Lim,  tax-lawyer-turned-designer, followed her dream to create a unique label that would tell a story and inspire others to dream. It's a mixture of feminine silhouettes, bold hues and quirky prints. The Fame Agenda collection also sits alongside selected pieces from labels such as Karen Walker, C & M Camilla & Marc, Maurie & Eve, Bec & Bridge and Gat Rimon. 


The store itself is enchanting but I'll leave that for you to find out… 
Level 5, 100 Collins Street
Melbourne