Catwalk of Words chronicles the life of Alice McGenniss-Destro, a Melbourne-based writer. " I spend my working hours writing and reporting for L'Oreal Australia, and the hours in-between see me shooting, blogging and city hopping. I also hold an MA in Communication; my love for all things digital has gone from an avid interest, to my day-to-day profession. I'm a believer in following a dream and have a soft spot for risk-taking designers." Read more about me & my fashion journalism journey.
Sitting with Graduate designer Nixi Killick (image via melbgirl.com.au)
As the As SFW
Resident Blogger I w the opportunity to live th ultimate dream life.
As the MSFW Resident Blogger I was given the opportunity to live the ultimate dream life. Treated like fashion royalty at the Grand Hyatt and immersed in all the front row, backstage and behind the scenes action is certainly an out-of-the-ordinary experience, and a welcome change from my usual uni timetable!
Perhaps I will leave where I started, with my entry to the competition… It certainly sums up this week of innovative talent from the iconic designers, those in-between and the ones who are just finding their feet in this ever evolving industry!
“There’s nothing quite like the raw authenticity of Melbourne fashion; innovative and free yet tailored to reflect the current global fashion conversation. Held tightly down iddy-biddy charming lane-ways, nestled neatly in department stores or fused to the cultural happenings of our vibrant city. Melbourne fashion is forever beating to its own tune. And while the black-clad attire is embedded to our Melburnian DNA, this “darker” side is what allows us to experiment with bold shapes and cutting edge designs to create signature collections and influential designers.”